Why the Best Souvenir is a Story: The New Era of Experience-Led Travel
For a long time, the British holiday was defined by the destination. We went “to” Spain, or “to” Greece, or “to” the Lake District. But recently, a fundamental shift has happened. British travelers are no longer just asking “Where should we go?”—they are asking “What can we do when we get there?” At Viator, we […]